Launching: Fundamental Principles
What’s covered in this learning:
There are four fundamental principles, or elements, that will help you really get your arms around this topic. Plus, acknowledging the nature of a launch and what it means to the heart.
One of the elements was copywriting
In the video, one of the core elements, fundamental principles, was copywriting. We’ve got you covered!
The Customer-Focused Story (CFS) Learning Module will give you the fundamentals, and then Quick and Clean Landing Pages will help you turn your CFS into an effective sales page!
The Fundamental Principles Video
The video is about 20 minutes, and will walk you through all you need to know.
You may want pen and paper, other ways of taking notes and recording insights. Pause as much as you need to!
Questions and Answers
Question: How do I launch a business, rather than an offer? Something that doesn’t have a deadline, or a time limit?
Question: How do I send out emails without them sounding boring and repetitive?
Question: I want to write a fiction book to publish on Amazon to gain clients.
Question: I have a course debuting on another platform, and I’ve had very few signups.
Question: My eight week course has a required pre-requisite, and creates barriers that keeps people from being able to just click “Buy.”
Question: I have created a 1-1 offer, how do I launch it?
Question: Urgency seems like it could be difficult. How do you handle it with integrity?
Your assignment:
- Watch the video
- Listen to answers from the Q&A.
- Answer the questions.
You might find it helpful to open up a Google Doc, or another file, or even in a paper notebook (gasp!) and answer the questions there, so you can track your progress.
Questions:
- Describe your own experience with being on the receiving end of other launches. What worked? What didn’t?
- How does it feel to acknowledge the tenderness and vulnerability involved in your launch? How can you care for your heart?
- For each of the four principles, what comes up for you? Where do you feel strong? Where do you feel you need to grow and lean into?
- If you have a launch you’re working on, or one you did in the past, how would you change it now, knowing the principles?
- What insights or take-aways do you have from this exercise?