The 3 Journeys of Marketing: Second Journey Marketing Plan
What’s covered in this learning:
Second Journey Marketing is about being in ongoing contact with people who are interested and may become, or continue to be, clients. Each of the 3 Journeys needs a plan, and this is where you can plan your Second Journey.
There is one module that goes more in-depth into creating ongoing connections with your audience. Go ahead and complete the Second Journey Marketing plan to the extent you can, knowing that you will want to complete one or both of the modules below.
The module is Heart-Centered Article-Writing, which actually covers creating any kind of content in a compelling way.
Here is the PDF that will walk you through making a plan for Second Journey marketing.
Click: Second Journey Marketing Worksheet PDF.
You may want pen and paper, other ways of taking notes and recording insights. Pause as much as you need to!
Your assignment:
- Read the Second Journey Marketing Worksheet PDF.
- Answer the questions.
You might find it helpful to open up a Google Doc, or another file, or even in a paper notebook (gasp!) and answer the questions there, so you can track your progress.
Questions:
- What answers did you come up with from the Worksheet PDF?
- If you were doing any marketing activities before, which activities do you now know were Second Journey? How effective have they been?
- What does your commitment to Second Journey Marketing look like, based on the answers you’ve come up with? How will you be in touch with your audience? How frequently? Can you commit to this as a regular practice?
- Any other insights or learnings?