LC Heart-Centered Copywriting Lesson Two

Heart Centered Copywriting LC LC Heart-Centered Copywriting Lesson Two

Heart Centered Copywriting:
Class Two: Title, Intentions, Who It’s For/Not

In this second class you’ll be learning three copywriting elements.

You’ll also be taking on two Copywriting concepts, including the three different choices you have in addressing the reading, and how to make your pages easier to read in the distractible online environment.

What you’re doing this class.

Watch the Copywriting Concept videos, about 11 minutes.
Reading, and working with, the PDF on the Copywriting Element(s).
Listen to at least one of the Remembrances, about 15 minutes.
Write a draft of your own version of the three Copywriting elements this week, Offer Title, Highest Intentions, and Who It’s For/Not.
Fill out the assignment form and send it in by the deadline.

Copywriting Concepts

This teaching video will help you to understand the bigger picture of copywriting, so you aren’t just painting by number.

Three Ways to Address the Reader: We, You, They (6:23)

There is some struggle as to whether you should use “we,” “you,” or “they.” The truth is, all three are useful in different contexts.

The Why of Subheads and Short Paragraphs (4:45)

There are very specific reasons as to why your page shouldn’t show up just as long paragraph after long paragraph. And it’s not about dumbing down, it’s about how people read these pages, and the environment they are in.

Learning the Elements of Copywriting

After learning the concepts, then we learn the practical how-to for the elements of your sales page.

Of these three elements, one is fairly light. The other two will take some thought and care, but won’t be too extensive in terms of writing.

Element #2, #3, #4: Offer Title, Highest Intentions, and Who It’s For/Not

These next three elements help your potential client move solidly into the page, knowing where they are, what the offer is trying to accomplish, and more clearly that it’s really for them. This PDF will help you understand it fully, with examples, so you can craft your own. Click here or on the image to download it.

Guided Remembrances

Once you are through the Class 2 videos, and have read the PDF(s) for the Copywriting element(s) for this week, listen to at least one of these Remembrances. Each one is around 15 minutes, so don’t feel compelled to listen to all of them before continuing on in the class.

Just choose the one you are most drawn to, and allow your heart be moved by what you experience.

Guided Remembrance: When you're concerned your emotional state is negatively impacting your business:

Guided Remembrance: When something is taking far too long and you're needing the crucible of true patience, not collapse.

Guided Remembrance: Feeling carried by the Divine even in the hustle.

Turn in your assignment. (15-30+ minutes)

Deadline: Noon eastern, on the Monday before the next live class.

Fill out the form below to both help you integrate what you’ve learned, to help me know how you and others in the course are doing, and if you have questions, this is how to submit them. You will receive your own copy of your answers by email.

How much time it takes you is very personal. Some just pour right out onto the page. Others take their time with it.

Your assignment

If you get the assignment form in by the deadline, I will pull as many questions as I can to answer in a written Q&A that you should have before the next live class.

A few things to know about the questions.

I can’t promise to answer every question asked. I often get to many, if not most.
I pull the questions from the area of the form where it says to ask questions, and put them in a separate document. I won’t have the rest of your answers in front of me, so please include anything you need me to know in order to answer the question.
Similarly, I won’t have your name or any identifying information attached to your question, so I won’t know who you are when I answer.

I read the assignments, I pull the questions and drop them in a document, and then, later, I go through and answer the questions I’ve pulled, as many as I can get to.

Copywriting Class 2 Assignment

Name(Required)

First Last

Email(Required)

1. Did you watch the Three Ways to Address the Reader video? What were your learnings and challenges from it?

2. Did you watch the The Why of Subheads and Short Paragraphs video? If so, what were your learnings and challenges with this concept?

3. How was your process and learning with the Offer Title element?

4. Copy and paste your Offer Title element draft here.

5. How was your process and learning with the Highest Intentions element?

6. Copy and paste your rough draft of your own Highest Intentions element here.

7. How was your process and learning with the Who It’s For/Not For element?

8. Copy and paste your rough draft of your own Who It’s For/Not For element here.

8. Of the Remembrances in this class, which one(s)did you listen to, and what insights did you gain from them?

9. Any questions you have? If you have questions you want addressed in the written Q&A, put them here, even if you've already written them in response to another question. Note: If you want me to potentially review one of your copywriting elements in the written Q&A, paste it again here, and tell me what you like and what you’re challenged by with what you’ve created.

10. What has been your experience with the course so far?

11. Do I have your permission to use what you've written as a testimonial or as an example in a future case study?(Required)

Yes

Other

We ask this question every form, and we use it both to receive feedback about what we might improve, and also to receive permission to use positive quotes as testimonials in future promotions of the course.

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