Heart Centered Copywriting:
Class One: The Empathy Opener
Here we go! Jumping into a more joyful, more connected, more heart-centered way to write your sales pages.
In each class, including this one!, there will be three types of learning.
One will be Copywriting Concepts. Short videos explaining big picture and background concepts, so you can really understand what copywriting is about and how it works.
There are occasionally exercises within the videos, but mostly they are just to understand and muse on.
Then, the second type is learning the 16 Copywriting Elements that make up a sales page. Each week there will be one, two or three elements to work with. Some of the elements are very short and simple, and other take a bit more thought.
These will be presented in PDFs, thoroughly explaining what each element is, what it does, and how to create it.
The third type of learning is the healing work, through Remembrance meditations. There will be two or three Remembrance audio meditations every class, each one about 15 minutes long. I ask you to listen to one of them, whichever one your heart is drawn to. Folks who are ambitious, or just drawn, may listen to more of the Remembrances, but you only really need to listen to one.
These will help your heart open and deepen around copywriting.
Finally, you will fill out the assignment form. And that’s it each week!
What you’re doing this class.
- Watch the Copywriting Concept videos, about 14 minutes.
- Reading the PDF on the Copywriting Element(s).
- Listen to at least one of the Remembrances, about 15 minutes.
- Identify the three basics of your offer: Who, What, and How (as described in the Three Basics: Who, What, How video.)
- Write a draft of your own version of the Copywriting element this week, the Empathy Opener.
- Fill out the assignment form and send it in by the deadline.
Copywriting Concepts
This teaching video will help you to understand the bigger picture of copywriting, so you aren’t just painting by number.
Sales Don’t Happen in a Vacuum (5:47)
The reason why sales pages don’t work so well on complete strangers, and how people actually buy.
The Three Basics: Who, What, How (7:12)
If you know these three basics about your offer, even if you don’t have perfect clarity, you can start your page.
Learning the Elements of Copywriting
After learning the concepts, then we learn the practical how-to for the elements of your sales page.
There’s only one element this week. In future weeks there will be as many as three, but some of them are extremely short or simple. I want this to be very doable for you.
Element #1: The Empathy Opener
The first element you’ll be learning is the Empathy Opener. This PDF will help you understand it fully, with examples, so you can craft your own.
Guided Remembrances
Once you are through the Class 1 videos, and have read the PDF(s) for the Copywriting element(s) for this week, listen to at least one of these Remembrances. Each one is around 15 minutes, so don’t feel compelled to listen to all of them before continuing on in the class.
Just choose the one you are most drawn to, and allow your heart be moved by what you experience.
Guided Remembrance: Replacing the Ego’s shaky definition of trust, with the heart’s understanding of true trust.
Guided Remembrance: When you feel stuck writing or creating.
Guided Remembrance: Does the Divine really care for me and my business?
Turn in your assignment. (15-30+ minutes)
Deadline: Noon eastern, on the Monday before the next live class.
Fill out the form below to both help you integrate what you’ve learned, to help me know how you and others in the course are doing, and if you have questions, this is how to submit them. You will receive your own copy of your answers by email.
How much time it takes you is very personal. Some just pour right out onto the page. Others take their time with it.
Your assignment
If you get the assignment form in by the deadline, I will pull as many questions as I can to answer in a written Q&A that you should have before the next live class.
A few things to know about the questions.
- I can’t promise to answer every question asked. I often get to many, if not most.
- I pull the questions from the area of the form where it says to ask questions, and put them in a separate document. I won’t have the rest of your answers in front of me, so please include anything you need me to know in order to answer the question.
- Similarly, I won’t have your name or any identifying information attached to your question, so I won’t know who you are when I answer.
I read the assignments, I pull the questions and drop them in a document, and then, later, I go through and answer the questions I’ve pulled, as many as I can get to.