Heart Centered Copywriting
The Prework
There are a few things that will be really helpful to get you oriented to the course. It’s not meant to take a huge amount of time, and the intention with the prework is to:
- Orient you to how the course works.
- Inform you how to best be successful with learning.
- Some helpful big picture framing of copywriting, so you can approach this topic with an open heart, and without overwhelm.
Ideally, this prework section should take you maybe an hour in total. Some might be able to do it in less time.
My one big request.
Copywriting is not always an easy topic, emotionally, or in the actual writing.
My one big request: Be kind to yourself.
You aren’t behind. You don’t have to “catch up.” You don’t have to do it perfectly.
You can be effective and still be really, really imperfect.
So do that. With kindness.
Scroll to the bottom to navigate between classes.
What you’re doing for the Prework
- Orienting yourself. Bookmarking the home page, clicking through to make sure you have access to everything.
- Blocking out time on your calendar.
You’ll want about an hour to go through the materials, and another 1-3 hours to work on the assignments. The earlier classes tend to take more time, the later classes less time. - Watch the pre-work videos. The two videos are a total of about 14 minutes.
- Listen to at least one Guided Remembrance. They are guided audio meditations relevant to this work, and each one is around 15 minutes.
- Decide on the offer you’re using for this course. There is guidance on what you need clarity on below.
- Answer the questions and read the Q&A. I recommend using a document or notebook to record your answers.
2. Blocking out time
Decide how long you want to give yourself to go through the whole course.
The live course was eight weeks. Maybe you want to take more than that, or less than that.
In general, you’ll want to give about 2-4 hours/week to each class, between going through the materials, including the recording of portions of the live class where I’m coaching and answering Q&A, and actually doing the work yourself.
Once you’ve decided, calendar it.
You’ll want to put the time slots in your calendar, so you follow through and have an actual sales page at the end!
3. Watch the pre-work videos on the False Debate and Creating Only for Those who Cherish You (14 min)
You’re here! So, you do have access. Maybe bookmark this page.
The False Debate of Long vs. Short
Watch the video: (3:28)
There is an age-old debate of whether sales pages need to be looooooooong, or whether they should be as short as possible.
This is a false debate, and in this short video I want to reorient you to what’s important here, rather than getting distracted by questions of length.
Creating Only for Those Who Cherish You
Watch the video: (9:45)
This video is a short teaching and guided exercise that is more important than one might initially think. It will help orient you towards who you really should be creating your sales pages for, and helping clear the judgmental skeptics who may be undermining your heart’s expression.
4. At least one guided Remembrance (15 minutes)
Here are a few audio guided Sufi Remembrance meditations to help prepare your heart for the work. Listen to just one, and notice what you learn.
Guided Remembrances
Don’t overload yourself. Just pick one that you’re drawn to, and settle in and let yourself be guided.
If you really want to listen to more than one, of course you’re welcome to. I just don’t want you to feel burdened by it.
When the tumult of the world leaves you exhausted and disconnected (15:24)
When you have a voice inside that says, "You're not enough" or "You can't do this." (15:15)
Nurturing your dreams and hopes as medicine. (15:55)
Watch the video: (15:14)
5. What offer of yours will you be writing a sales page for during this course?
My hope for you is that you will actually create a sales page for one of your offers. Now is a good time to start to decide which of your offers, if you have more than one, you want to use.
It could be for a course, or a group, or a retreat. It could be for one-on-one work with an individual client, or for a home study course.
It could be one that you already have a sales page for that you want to improve. Or it could be an offer that doesn’t yet have a sales page, and you want one for it!
Whichever offer you choose, you’ll want to start to identify three things as a foundation.
- Who the offer is for. Maybe it’s for anyone in your audience, maybe it’s only for a subset within your audience.
- What problem does it intend to solve for them, or desire it intends to try and fulfill for them? This could be quite broad in the case of individual work, or more narrow for a class or other kind of focused.
- What is the format of the offer? Individual sessions? Group work? Day long intensive? Pre-recorded? Just some sense of how the offer is structured.
If you don’t yet have a lot of clarity over these three things, don’t worry too much. I myself often use the process of writing a sales page as a way to get more clear about my own offers. Just whatever clarity you can muster up.
6. Answer these questions for yourself. And read the Q&A.
I recommend you use a notebook or document to write these up for yourself.
It’s surprisingly effective for adult learning to actually write down answers for yourself. I highly recommend it.
The Q&A page.
Under the Quicklinks menu at the top of the page, you’ll see “Q&A.”
That page has written questions from live course participants and my (Mark’s) written answers to them. Class by class you can see what participants asked. You may want to read through it as you’re answering the questions yourself. There may well be people who asked questions that you also are wondering about.
The questions:
1. What previous experiences hav eyou had with writing/creating sales or landing pageS?
2. What are your intentions and hopes learning heart-centered copywriting?
3. What concerns, worries fears do you carry around creating sales pages?
4. What has been your experience with sales pages that worked well and felt good to you? What did you notice about them? What worked for you?
5. What has been your experience with sales pages that didn’t work well and/or felt bad to you? What did you notice about them? What didn’t work or felt bad to you?
6. What offer are you wanting to write a sales page for in this course? Describe with as much clarity as you have who it’s for, what problem or yearning it addresses, and how it will be delivered.
7. Of the Remembrance in the pre-work, which one(s) did you listen to, and what insights did you gain from them?