LC Heart-Centered Copywriting Lesson Three

Heart Centered Copywriting LC LC Heart-Centered Copywriting Lesson Three

Heart Centered Copywriting:
Class Three: Your Approach, About You, What’s Covered.

The third class! There are three more copywriting elements we’re digging into…

I know this feels like it’s coming at you fast and furious, and part of my intention is to help you get drafts done of significant elements early. The later elements are simpler. And you’ll have had the live coaching on some of these early elements, leaving time for you to edit and iterate them.

There are also another two important Copywriting Concepts: Overexplaining the Familiar/Underexplaining the Unfamiliar, and Three Ethical Ways to Use Urgency. Both will help streamline and empower you with your sales page.

What you’re doing this class.

Watch the Copywriting Concept videos, about 19 minutes.
Read and work with the PDF on the Copywriting Element(s).
Listen to at least one of the Remembrances, about 15 minutes.
Write a draft of your own version of the elements, Your Approach, About You, What’s Covered.
Fill out the assignment form and send it in by the deadline.

Copywriting Concepts

These teaching videos will help you to understand the bigger picture of copywriting, so you aren’t just painting by number.

Overexplaining and Underexplaining (7:34)

We overexplain what isn’t needed, and underexplain what is… we all do it, but you can fix it!

Three Ethical Ways to Use Urgency (11:38)

Urgency is often badly misused… but we don’t want to just avoid it. Here’s a deeper understanding of three types of urgency, and how to use them ethically.

Learning the Elements of Copywriting

After learning the concepts, then we learn the practical how-to for the elements of your sales page.

There are three elements here, and they are pretty substantial, each of them. Be kind to yourself, knowing there are lighter weeks ahead.

Do your best to get at least a rough draft of each done.

Elements #5, #6, #7: Your Approach, About You, What’s Covered

The next three elements, including how to talk about why your approach is effective, yourself, and what’s covered in your offer. This PDF will help you understand it fully, with examples, so you can craft your own. Click here or on the image to download it.

Guided Remembrances

Once you are through the Class 3 videos, and have read the PDF(s) for the Copywriting element(s) for this week, listen to at least one of these Remembrances. Each one is around 15 minutes, so don’t feel compelled to listen to all of them before continuing on in the class.

Just choose the one you are most drawn to, and allow your heart be moved by what you experience.

Guided Remembrance: Looking for and accepting lightness and joy as part of business:

Guided Remembrance: When you're overwhelmed, heavy, or fuzzy when facing a new thing you're learning in business.

Turn in your assignment. (15-30+ minutes)

Deadline: Noon eastern, on the Monday before the next live class.

Fill out the form below to both help you integrate what you’ve learned, to help me know how you and others in the course are doing, and if you have questions, this is how to submit them. You will receive your own copy of your answers by email.

How much time it takes you is very personal. Some just pour right out onto the page. Others take their time with it.

Your assignment

If you get the assignment form in by the deadline, I will pull as many questions as I can to answer in a written Q&A that you should have before the next live class.

A few things to know about the questions.

I can’t promise to answer every question asked. I often get to many, if not most.
I pull the questions from the area of the form where it says to ask questions, and put them in a separate document. I won’t have the rest of your answers in front of me, so please include anything you need me to know in order to answer the question.
Similarly, I won’t have your name or any identifying information attached to your question, so I won’t know who you are when I answer.

I read the assignments, I pull the questions and drop them in a document, and then, later, I go through and answer the questions I’ve pulled, as many as I can get to.

Copywriting Class 3 Assignment

Name(Required)

First Last

Email(Required)

1. Did you watch the Overexplaining and Underexplaining video? If so, what were your learnings and challenges with this concept?

2. Did you watch the Three Ethical Ways to Use Urgency video? If so, what were your learnings and challenges with this concept?

3. How was your process and learning with the Your Approach element?

4. Copy and paste the draft of your Your Approach element here.

5. How was your process and learning with the About You element?

6. Copy and paste your rough draft of your own About You here.

7. How was your process and learning with the What’s Covered element?

8. Copy and paste your rough draft of your own What’s Covered element here.

9. Of the Remembrances in this class, which one(s)did you listen to, and what insights did you gain from them?

10. Any questions you have? If you have questions you want addressed in the written Q&A, put them here, even if you've already written them in response to another question. Note: If you want me to potentially review any of your copywriting elements in the written Q&A, paste it again here, and tell me what you like and what you’re challenged by with what you’ve created.

11. What has been your experience with the course so far?

12. Do I have your permission to use what you've written as a testimonial or as an example in a future case study?(Required)

Yes

Other

We ask this question every form, and we use it both to receive feedback about what we might improve, and also to receive permission to use positive quotes as testimonials in future promotions of the course.

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