Heart Centered Copywriting:
Class Four: Deliverables, Price, Summary
Three more elements! I know it’s a lot, and two of these are fairly simple to write up, so you should hopefully be able to catch your breath a bit.
For Copywriting Concepts, I introduce the Bonus, which is entirely optional, and may be helpful to understand what it does and how to use it effectively and responsibly.
What you’re doing this class.
- Watch the Copywriting Concept video, less than five minutes.
- Reading, and working with, the PDF on the Copywriting Element(s).
- (Optional) There’s a bonus PDF on using bonuses in your offer.
- Listen to at least one of the Remembrances, about 15 minutes.
- Write a draft of your own version of the Copywriting elements this week, the Deliverables, the Price, and the Summary.
- Fill out the assignment form and send it in by the deadline.
Copywriting Concepts
This teaching video will help you to understand the bigger picture of copywriting, so you aren’t just painting by number.
About Bonuses
In the video, I explain what bonuses are, what they do, and when you might or might not want to use them.
There’s an additional PDF that goes into a little more detail about bonuses for this class.
Learning the Elements of Copywriting
After learning the concepts, then we learn the practical how-to for the elements of your sales page.
Elements #9, #10, #11: Deliverables, Price, Summary
The first of these three will take some thoughtfulness. The other two are hopefully fairly straight forward, depending on your clarity.
Bonus PDF on… Bonuses!
Guided Remembrances
Once you are through the Class 1 videos, and have read the PDF(s) for the Copywriting element(s) for this week, listen to at least one of these Remembrances. Each one is around 15 minutes, so don’t feel compelled to listen to all of them before continuing on in the class.
Just choose the one you are most drawn to, and allow your heart be moved by what you experience.
Guided Remembrance: When you've believed the lie that you have no skill or ability in something.
Guided Remembrance: Connecting when we're very tired.
Guided Remembrance: Including yourself in the waves of Kindness and care you're moved to give...
Turn in your assignment. (15-30+ minutes)
Deadline: Noon eastern, on the Monday before the next live class.
Fill out the form below to both help you integrate what you’ve learned, to help me know how you and others in the course are doing, and if you have questions, this is how to submit them. You will receive your own copy of your answers by email.
How much time it takes you is very personal. Some just pour right out onto the page. Others take their time with it.
Your assignment
If you get the assignment form in by the deadline, I will pull as many questions as I can to answer in a written Q&A that you should have before the next live class.
A few things to know about the questions.
- I can’t promise to answer every question asked. I often get to many, if not most.
- I pull the questions from the area of the form where it says to ask questions, and put them in a separate document. I won’t have the rest of your answers in front of me, so please include anything you need me to know in order to answer the question.
- Similarly, I won’t have your name or any identifying information attached to your question, so I won’t know who you are when I answer.
I read the assignments, I pull the questions and drop them in a document, and then, later, I go through and answer the questions I’ve pulled, as many as I can get to.