LC Heart-Centered Copywriting Class Five

Heart Centered Copywriting LC LC Heart-Centered Copywriting Class Five

Heart Centered Copywriting:
Class Five: Buy/Application, Cancellations, Question Form

I know… yet three more elements. Thankfully, these elements tend to be fairly straight-forward. The second element, Cancellations/Refunds policy, will probably take the most thought.

However, the simplicity of the other two elements means that you may well have some time to continue to edit/iterate previous elements you want to improve.

What you’re doing this class.

Watch the Copywriting Concept video, about 4 minutes.
Reading the PDF on the Copywriting Element(s).
Listen to at least one of the Remembrances, about 15 minutes.
Write a draft of your own version of the Copywriting elements this week: the Buy Button/Application, Cancellations & Refund policy, Ask a question form.
[Optional] From the Identifying Unique Topics and Questions video: using either classmates, colleagues, or friends, identify any surprising or unusual questions or concerns that a potential client might want to know. You don’t need to draft the element this class, just identify the topics or questions.
Fill out the assignment form and send it in by the deadline.

Copywriting Concepts

This teaching video will help you to understand the bigger picture of copywriting, so you aren’t just painting by number.

Note: This video refers to an element that you won’t be asked to create until a later class. Introducing it now gives you time to identify them.

Finding the Unusual or Surprising Questions

When it’s your offer, there are things that the potential client wants to know that you might not imagine…

Learning the Elements of Copywriting

After learning the concepts, then we learn the practical how-to for the elements of your sales page.

There’s only one element this week. In future weeks there will be as many as three, but some of them are extremely short or simple. I want this to be very doable for you.

Elements #12, #13, #14: Buy/Application, Cancellations Policy, Questions form

A buy button is pretty straightforward. If you’re using an application form instead, it will take some thoughtfulness as to which questions you want to ask. The Cancellations/Refunds Policy will also take some thoughtfulness, you can keep it simple if it’s your first. And the Questions form is extremely straight-forward.

Click here or on the image to download it.

Guided Remembrances

Once you are through the Class 1 videos, and have read the PDF(s) for the Copywriting element(s) for this week, listen to at least one of these Remembrances. Each one is around 15 minutes, so don’t feel compelled to listen to all of them before continuing on in the class.

Just choose the one you are most drawn to, and allow your heart be moved by what you experience.

Guided Remembrance: What if every reaction you had was trustworthy?

Guided Remembrance: When you're challenged in embracing your business and yourself as a business owner

Turn in your assignment. (15-30+ minutes)

Deadline: Noon eastern, on the Monday before the next live class.

Fill out the form below to both help you integrate what you’ve learned, to help me know how you and others in the course are doing, and if you have questions, this is how to submit them. You will receive your own copy of your answers by email.

How much time it takes you is very personal. Some just pour right out onto the page. Others take their time with it.

Your assignment

If you get the assignment form in by the deadline, I will pull as many questions as I can to answer in a written Q&A that you should have before the next live class.

A few things to know about the questions.

I can’t promise to answer every question asked. I often get to many, if not most.
I pull the questions from the area of the form where it says to ask questions, and put them in a separate document. I won’t have the rest of your answers in front of me, so please include anything you need me to know in order to answer the question.
Similarly, I won’t have your name or any identifying information attached to your question, so I won’t know who you are when I answer.

I read the assignments, I pull the questions and drop them in a document, and then, later, I go through and answer the questions I’ve pulled, as many as I can get to.

Copywriting Class 5 Assignment

Name(Required)

First Last

Email(Required)

1. Did you watch the Finding the Unusual or Surprising topics video? If so, what were your learnings and challenges with this concept?

2. If you completed this as it was optional, what unusual or surprising topics/questions did you identify to add to your page?

3. How was your process and learning with the Buy Button/Application element? Do you have the ability to create a purchase button or application form, or do you need to get technical help?

4. If you’re using an application, what questions will you ask?

5. How was your process and learning with the Cancellations/Refund Policy element?

6. Copy and paste your rough draft of your own Cancellations/Refund Policy element here.

7. How was your process and learning with the Ask a Question Form element?

8. What friendly/inviting copy will you use with the “Ask a Question” form?

9. Of the Remembrances in this class, which one(s)did you listen to, and what insights did you gain from them?

10. Any questions you have? If you have questions you want addressed in the written Q&A, put them here, even if you've already written them in response to another question. Note: If you want me to potentially review any of your copywriting elements in the written Q&A, paste it again here, and tell me what you like and what you’re challenged by with what you’ve created.

11. What has been your experience with the course so far?

12. Do I have your permission to use what you've written as a testimonial or as an example in a future case study?(Required)

Yes

Other

We ask this question every form, and we use it both to receive feedback about what we might improve, and also to receive permission to use positive quotes as testimonials in future promotions of the course.

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Heart Centered Copywriting:Class Five: Buy/Application, Cancellations, Question Form