LC Heart-Centered Copywriting Class Six

Heart Centered Copywriting LC LC Heart-Centered Copywriting Class Six

Heart Centered Copywriting:
Class Six: Testimonials, Unique to Your Offer

In this class you’ll learn how to gather really effective and powerful testimonials, and how to use them best on your page.

You’ll also have the opportunity, if you need it, to craft an element for your page that may not have fit into the other standard elements I’ve taught.

What you’re doing this class.

Watch the Copywriting Concept videos, about 13 minutes.
Reading the PDF on the Copywriting Element(s).
Listen to at least one of the Remembrances, about 15 minutes.
If you have testimonials from clients relevant to this offer, find at least three, and identify which copywriting element they would be placed near.
If you have an aspect of your offer that is unique and doesn’t fit into one of the standard elements, craft that element.
Assemble a draft of your sales page, just placing the elements in order. Read through it. Add subheads. And, most importantly, celebrate! (Details below).
Fill out the assignment form and send it in by the deadline.

Copywriting Concepts

This teaching video will help you to understand the bigger picture of copywriting, so you aren’t just painting by number.

Note: This video refers to an element that you won’t be asked to create until a later class. Introducing it now gives you time to identify them.

Collecting Great Testimonials (7:19)

It can seem challenging to collect powerful testimonials. Or, sometimes, to get them at all…

How to best use your testimonials. (5:28)

Testimonials can be used powerfully, the right ones, in the right places…

Learning the Elements of Copywriting

After learning the concepts, then we learn the practical how-to for the elements of your sales page.

There’s only one element this week. In future weeks there will be as many as three, but some of them are extremely short or simple. I want this to be very doable for you.

Element #15, and the Optional: Testimonials, and Unique to your offer

Testimonials aren’t something you just create out of thin air, at least I hope not! But, you can learn how to gather them and place them powerfully as you do.

Then, there’s the optional element that your offer may or may not need. You learned about it last class on how to identify if there are topics are questions unique to your offer that don’t fit into the standard elements. If so, you can create that element this time.

Click here or on the image to download it.

Assembling Your Page!!

The time has come to assemble your page! You may be surprised to find you actually have a sales page that you like!

Ideally use a Google doc, or Canva, or another platform where you can share the page with us.

Note: It is easy to forget to set permissions when sharing a document.

If you provide a link in the assignments to your assembled sales page, but do not set permissions so that anyone with a link can read it, I won’t have access, and I won’t request access.

Whichever platform you use, if you don’t know how to set permissions, the platform’s support, or a simple web search will let you know what you need to do.

1. Place your elements, in the order created, on the page.

(The headline we’ll work on in Class 7)

Empathy opener (Class 1)
Intro the offer/format (Class 2)
Highest intentions (Class 2)
Who it’s for/not for (Class 2)
Why it’s effective- about the approach/philosophy (Class 3)
About the facliitator (Class 3)
What will be covered (Class 3)
Deliverables (Class 4)
Price (Pay from the heart explanation if you’re doing it) (Class 4)
Summary (Class 4)
Buy Button/Application Form (Class 5)
Cancellations/refunds policy (Class 5)
Questions form (Class 5)

2. Place your Testimonials. (Class 6)

Place any Testimonials you have right under (or next to) the element it speaks to.

If it’s a general testimonial, choose a good place for it.

3. Place your Unique element. (Class 6)

If you created a Unique Questions/Topics element for your offer, choose a good place in the flow for it, usually near the About You element. (Class 6)

4. Place subheads and, if necessary, create connecting text.

Read through your page, and create subheads at least above each element. There may be elements long enough that they could use another subhead. Usually you don’t want more than five or six paragraphs without a subhead.

Also, as you read through the page, see if any transitions from one element to the next feels abrupt. If they do, you may want to add in some transition language, although, in most cases, the subhead will create the transition for you.

5. Celebrate!

I am absolutely sure you can find places that need editing, or that you would want to improve in some ways. There may be elements you haven’t created yet that you really want to.

Can you, in this moment, set aside those very legitimate desires, and celebrate?

I want you to read through your page as it is, and let it sink in that you created this sales page. Notice both how it feels to have created the page, and how the page itself feels!

Then stop. Breathe. Do a little dance. Celebrate this win in whatever way feels joyous to you!

Guided Remembrances

Once you are through the Class 1 videos, and have read the PDF(s) for the Copywriting element(s) for this week, listen to at least one of these Remembrances. Each one is around 15 minutes, so don’t feel compelled to listen to all of them before continuing on in the class.

Just choose the one you are most drawn to, and allow your heart be moved by what you experience.

Guided Remembrance: Bringing love and care to deep-rooted, long-term projects in your business.

Guided Remembrance: Finding fun, joy and play in your business.

Turn in your assignment. (15-30+ minutes)

Deadline: Noon eastern, on the Monday before the next live class.

Fill out the form below to both help you integrate what you’ve learned, to help me know how you and others in the course are doing, and if you have questions, this is how to submit them. You will receive your own copy of your answers by email.

How much time it takes you is very personal. Some just pour right out onto the page. Others take their time with it.

Your assignment

If you get the assignment form in by the deadline, I will pull as many questions as I can to answer in a written Q&A that you should have before the next live class.

A few things to know about the questions.

I can’t promise to answer every question asked. I often get to many, if not most.
I pull the questions from the area of the form where it says to ask questions, and put them in a separate document. I won’t have the rest of your answers in front of me, so please include anything you need me to know in order to answer the question.
Similarly, I won’t have your name or any identifying information attached to your question, so I won’t know who you are when I answer.

I read the assignments, I pull the questions and drop them in a document, and then, later, I go through and answer the questions I’ve pulled, as many as I can get to.

Copywriting Class 6 Assignment

Name(Required)

First Last

Email(Required)

1. Did you watch the Collecting Great Testimonials video? If so, what were your learnings and challenges with this concept?

2. Did you watch the How to best use your testimonials video? If so, what were your learnings and challenges with this concept?

3. Do you have testimonials already? If so, can you use them, or portions of them, in the way suggested, speaking to specific aspects of your offer?

4. Have you collected any new testimonials using the approach recommended? What happened? If not, (it’s short notice after all!), have you reached out to gather any new testimonials?

5. If you have them, copy and paste up to three testimonials (you may well use more on your page) here and which element each one would go with.

6. If you created one, how was your process in crafting the Unique to your offer element.

7. If you have one, copy and paste your Unique to your offer element here.

8. Of the Remembrances in this class, which one(s)did you listen to, and what insights did you gain from them?

9. If you assembled your page and have it on a shareable platform, like a Google doc or Canva, you can share the link here. Make sure to set the permissions so that anyone with the link can read it.

10. Any questions you have? If you have questions you want addressed in the written Q&A, put them here, even if you've already written them in response to another question. Note: If you want me to potentially review any of your copywriting elements in the written Q&A, paste it again here, and tell me what you like and what you’re challenged by with what you’ve created.

11. What has been your experience with the course so far?

12. Do I have your permission to use what you've written as a testimonial or as an example in a future case study?(Required)

Yes

Other

We ask this question every form, and we use it both to receive feedback about what we might improve, and also to receive permission to use positive quotes as testimonials in future promotions of the course.