LC Heart-Centered Copywriting Class Seven

Heart Centered Copywriting LC LC Heart-Centered Copywriting Class Seven

Heart Centered Copywriting:
Class Seven: Headlines and Design

Although it’s the first copy the reader/visitor sees on your sales page, we save the headline for last. It will be so much easier to craft a headline once you have clarity about the whole page.

Plus, we’ll be speaking to the flow and design of the assembled page.

What you’re doing this class.

Watch the Copywriting Concept videos, about 10 minutes.
Reading the PDF on the Copywriting Element and Design.
Listen to at least one of the Remembrances, about 15 minutes.
Craft three to five (or more) different possible headlines for your offer, and see which one you like best.
[Optional] Look at other people’s sales pages, and find simple design elements to help inspire you.
Either on your website if you have access, or on a platform like Canva, or even just on your laptop in a simple design/pages application, play with some very simple design elements for your sales page.
Fill out the assignment form and send it in by the deadline.

Copywriting Concepts

This teaching video will help you to understand the bigger picture of copywriting, so you aren’t just painting by number.

Note: This video refers to an element that you won’t be asked to create until a later class. Introducing it now gives you time to identify them.

Making Headlines Simple (5:37)

Crafting a headline can seem so challenging, but it can be surprisingly simple.

Simple Design for Sales Pages (4:29)

Design can be complicated… or it can be simple. Simple works to make your page much easier to read.

Learning the Elements of Copywriting

After learning the concepts, then we learn the practical how-to for the elements of your sales page.

There’s only one element this week. In future weeks there will be as many as three, but some of them are extremely short or simple. I want this to be very doable for you.

Element #16: Headlines, plus Simple Design Elements

Headlines can cause a lot of struggle… but they can also be really simple and effective. I hope this brings some relief to you in creating headlines. About design… it’s important, but it doesn’t have to be intimidating. Really simple design elements can help your page be much more enjoyable to read, and so much more likely that someone will read it thoroughly. Click here or on the image to download it.

Article: Writing headlines that catch attention without being gross

In case it’s helpful, this article goes a little deeper into one aspect covered in the PDF.

Writing headlines that catch attention without being gross. (opens new window)

Guided Remembrances

Once you are through the Class 1 videos, and have read the PDF(s) for the Copywriting element(s) for this week, listen to at least one of these Remembrances. Each one is around 15 minutes, so don’t feel compelled to listen to all of them before continuing on in the class.

Just choose the one you are most drawn to, and allow your heart be moved by what you experience.

Guided Remembrance: When your heart's knowing conflicts with business strategy.

Guided Remembrance: Discerning whether business tasks are actually harmful or just uncomfortable.

Turn in your assignment. (15-30+ minutes)

Deadline: Noon eastern, on the Monday before the next live class.

Fill out the form below to both help you integrate what you’ve learned, to help me know how you and others in the course are doing, and if you have questions, this is how to submit them. You will receive your own copy of your answers by email.

How much time it takes you is very personal. Some just pour right out onto the page. Others take their time with it.

Your assignment

If you get the assignment form in by the deadline, I will pull as many questions as I can to answer in a written Q&A that you should have before the next live class.

A few things to know about the questions.

I can’t promise to answer every question asked. I often get to many, if not most.
I pull the questions from the area of the form where it says to ask questions, and put them in a separate document. I won’t have the rest of your answers in front of me, so please include anything you need me to know in order to answer the question.
Similarly, I won’t have your name or any identifying information attached to your question, so I won’t know who you are when I answer.

I read the assignments, I pull the questions and drop them in a document, and then, later, I go through and answer the questions I’ve pulled, as many as I can get to.

Copywriting Class 7 Assignment

Name(Required)

First Last

Email(Required)

1. Did you watch the Making Headlines Simple video? What learnings, insights or challenges did you take away from it?

2. Did you watch the Simple Design for Sales Pages video? If so, what were your learnings and challenges with it?

3. Did you identify possibilities for the central problem, topic, yearning that your offer deals with, the one that reaches around 80% of your market?

4. What are the 3-5 (or more) possibilities for a headline that you crafted? Cut and paste them here. Identify which one is your favorite, and why, so I can understand your thinking.

5. If you looked at other people’s sales pages, or just web pages in general, what simple design elements did you find that inspired you?

6. Were you able to think through, or actually implement any simple design changes to your sales page?

7. If you have a shareable link to your sales page with any simple design elements implemented, like a web page, or Canva page, Google Doc, or another, put the link here. Remember to set the permissions so we can see it.

8. Of the Remembrances in this class, which one(s)did you listen to, and what insights did you gain from them?

9. Any questions you have? If you have questions you want addressed in the written Q&A, put them here, even if you've already written them in response to another question. Note: If you want me to potentially review any of your copywriting elements in the written Q&A, paste it again here, and tell me what you like and what you’re challenged by with what you’ve created.

10. What has been your experience with the course so far?

11. Do I have your permission to use what you've written as a testimonial or as an example in a future case study?(Required)

Yes

Other

We ask this question every form, and we use it both to receive feedback about what we might improve, and also to receive permission to use positive quotes as testimonials in future promotions of the course.

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Heart Centered Copywriting:Class Seven: Headlines and Design