The Tender Art of Niching

What’s covered in this learning:

To break through the illusion of “shoulds” to open and accept who you really want to serve.

1. The Tender Art of Niching PDFs

  • The Tender Art of Niching – Click here to download the workbook.
  • Q&A PDFs – Click here to download.

Here’s the  PDF workbook with the full teaching and exercise. When you get to the exercise, you may want watch the video. It will reinforce the reading, after which you will be guided through the exercise.

The Tender Art of Niching

2. Watch The Tender Art of Niching video

Here’s the video! It was recorded in HD, so if it isn’t loading quickly for you, or keeps stopping, click the “HD” in the lower right. That turns the HD off (you can click it again to turn it back on).

At the point where I guide you through the exercise, you’ll want to pause it as often as you want to give yourself the time you need.

Your assignment:

  • Read the PDF workbook.
  • Watch the video.
  • Do the exercise that is in the workbook.
  • Answer the questions.

You might find it helpful to open up a Google Doc, or another file, or even in a paper notebook (gasp!) and answer the questions there, so you can track your progress.

Questions:

  • Describe your experience with the Saying No to the Illusion of Should exercise, and any answers you wish to write down for yourself.
  • Is there a particular Illusion of Should that you have been believing?
  • How was it to say “No” to that illusion?
  • What did you notice when you asked “Who is your business really here for?”
  • What insights or take-aways do you have from this exercise?