Homestudy: Your One Compelling Sentence Putting it all together and Testing Putting It All Together

Putting It All Together: Your One Compelling Sentence

What’s covered in this learning:

Now it’s time to take your three elements and put them all together and see what you’ve got!

1. Bringing It All Together PDFs

Putting It All Together

2. Watch the Bring It All Together video

Here’s the video! It was recorded in HD, so if it isn’t loading quickly for you, or keeps stopping, click the “HD” in the lower right. That turns the HD off (you can click it again to turn it back on).

At the point where I guide you through the exercise, you’ll want to pause it as often as you want to give yourself the time you need.

51 Coaching Sessions to Learn From

Over the years Mark has coached many people who were stuck creating their One Compelling Sentence, helping them become more clear, more concrete and more compelling in their language.

We have fifty-one audio recordings of coaching sessions, each one about 15 minutes or so long, so you can listen to Mark take someone from stuck to compelling, while making clear the principles involved so you can apply the learning to your own One Compelling Sentence.

Obviously, please don’t listen to all of them! Instead, we recommend that you find three: two that are similar to your profession, and one that may be radically different. Use Mark’s coaching for others to help you through stuck spots.

51 One Compelling Sentence coaching sessions

Your assignment:

  • Read the PDF workbook.
  • Watch the video.
  • Do the exercise that is in the workbook.
  • Choose at least two or three of the sample coaching sessions above to listen to. It may be helpful to listen both to sessions on businesses that are similar to yours, and a business that is completely different.
  • Answer the questions.

You might find it helpful to open up a Google Doc, or another file, or even in a paper notebook (gasp!) and answer the questions there, so you can track your progress.

Questions:

  • Describe your experience with the Your One Compelling Sentence exercise, and any answers you wish to write down for yourself.
  • Collect your responses to the Demographic, Psychographic, and The Problem classes. It’s okay if there’s more than one of any of them, and if it’s sloppy.
  • What’s your best effort(s) of constructing your One Compelling Sentence from your answer above? It’s okay if you have more than one.
  • How did it feel to practice saying the different versions out loud? What did you notice?
  • Now create the “You know how…” construction of your One Compelling Sentence. It’s okay if there’s more than one.
  • What insights or take-aways do you have from this exercise?
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