Information Products: Creation and Delivery

What’s covered in this learning:

You can get incredibly elaborate, sophisticated, complicated with your info products. Let’s not do that. Let’s keep it simple, easy, direct, and get you going.

The second lesson videos.

There are three videos here, totaling a bit less than 27 minutes. The first is on creating recorded content, the second video covers creating written content, and the final video on how to deliver your product into your customers’ hands.

You may want pen and paper, other ways of taking notes and recording insights. Pause as much as you need to!

Relevant links for the first video. These are direct links, no affiliate links used.

Relevant links for the third video. These are direct links, no affiliate links used.

Questions and Answers

Remembrance

Question 1: I haven’t created guided meditations before. Do you have guidance on how long and what to include?

Question 2: I want to include video testimonials as bonuses, but want them to give value to the users.

Question 3: What is a bonus versus what is core content in a home study?

Question 4: How do I do a simple test of a new product and protect the intellectual property? And if it’s physical, like a card deck, how do I do it without breaking the bank?

Question 5: Show up as yourself, don’t worry about mass market appeal.

Question 6: In designing a home study, should I go deep on one topic, or wide on many topics?

Question 7: One client’s question about whether a particular offer is to be considered a home study.

Question 8: Don’t get bogged down by mass market, by appealing to everyone.

Question 9: How do I know when I’ve included too much in a home study product, made it too complicated?

Question 10: Should I do a membership site?

Question 11: Can my info product bring me more 1-1 clients? How can I reach more people?

Question 12:  How do I turn 1-1 client experiences into info products?

Question 13: Udemy and other teacher platforms, do they make sense?

Your assignment:

  1. Watch the videos
  2. Attend the live Q&A call, or listen to the recording afterward.
  3. Map out the pieces of your product, and what you need to do to create them.
  4. Answer the questions.

You might find it helpful to open up a Google Doc, or another file, or even in a paper notebook (gasp!) and answer the questions there, so you can track your progress.

Questions:

  • What had you been originally envisioning, and how has this teaching helped you simplify what you were going to do?
  • How quickly, realistically without hurting yourself, can you get a prototype of your product finished?
  • What support, technology, or what-have-you do you need to create and deliver your product?
  • Any other insights or learnings?