Bullets, Testimonials and Urgency
What’s covered in this learning:
We have a much more in-depth intensive on Heart-Centered Copywriting which we offer from time to time as a live intensive. This lesson gives you the workbook from class 2, that helps you go more deeply into these three important elements.
1. Heart-Centered Copywriting Class 2
Click here to download the class 2 workbook.
This is the second of the two workbooks for this module, and covers how to write powerful bullet points, creating testimonials and case studies, and how to use urgency in a heart-centered way.
2. What to do
Read the workbook, and create the elements mentioned, including the bullet points, and making a plan to collect the testimonials.
Also, deciding what kind(s) of urgency you can use for your offer, that feel in integrity with your heart.Your assignment:
Your Assignment
- Read the Heart-Centered Copywriting Class 2 PDF workbook.
- Consider creating a draft of 3-5 bullets you’ll use in your sales page.
- If you have them, identify testimonials to use with your sales page. If you don’t, make a plan to collect 1-3 from your current or past clients.
- Think through urgency, and what kind of legitimate urgency is most appropriate for your offer.
- Be kind to yourself. Remember that each element adds to your effectiveness, but if you are missing an element, it’s not disastrous.
- Answer the questions.
You might find it helpful to open up a Google Doc, or another file, or even in a paper notebook (gasp!) and answer the questions there, so you can track your progress.
Questions:
- What did you learn about bullets, and how people receive them?
- What did you learn about testimonials, and how to use them?
- What did you learn about legitimate urgency, and how does it feel to your heart?
- What insights or take-aways do you have from this topic?