Element 2: What They’ve Already Tried

Your Customer-Focused Story The Five Elements Element 2: What They’ve Already Tried

Element 2: What They've Already Tried

What’s covered in this learning:

You’ll learn all about the second element.

Why people need to hear what they’ve already tried.
How to not insult other approaches.
The simple “laundry list” approach to this element.

1. Element 2 PDF

Element 2 PDFF – Click here to download the workbook.

Here’s the PDF workbook with the full teaching and exercise. When you get to the exercise, you may want to listen to the audio. It will reinforce the reading, after which you will be guided through the exercise.

2. Listen to the audio

Here’s the audio! Pause as often as you need to.

Heart of Business · CFS Element 2 Teaching

Your Assignment

Read the PDF workbook.
Listen to the Teaching audio to reinforce the topic.

You might find it helpful to open up a Google Doc, or another file, or even in a paper notebook (gasp!) and answer the questions there, so you can track your progress.

Questions:

Answer the questions in the workbook exercise, starting on page 8.
How do you feel about your initial draft of the second element?
What insights or take-aways do you have from this topic?

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