Putting Your Customer-Focused Story to Work

What’s covered in this learning:

Here’s where you learn the different ways to use your Customer-Focused Story, to make the most of it, bringing ease to all kinds of marketing materials, including your website.

1. Putting Your CFS to Work PDF

  • Putting Your CFS to Work PDF – Click here to download the workbook.
Here’s the  PDF workbook with the full teaching and exercise. When you get to the exercise, you may want to listen to the audio. It will reinforce the reading, after which you will be guided through the exercise.

2. There’s no audio for this topic.

Enjoy the PDF!

Your Assignment

  • Read the PDF workbook.
  • Often the next step after this module is Heart-Centered Websites, since the CFS, even in a messy, draft form, can translate beautifully into your website content.

You might find it helpful to open up a Google Doc, or another file, or even in a paper notebook (gasp!) and answer the questions there, so you can track your progress.

Questions:

  • How are you feeling about the draft of your Customer Focused Story so far?
  • Do you have a plan to get feedback for it from within the Learning Community?
  • What insights or take-aways do you have from this topic?