When you’re challenged by your own pages, it can be helpful to take what you’ve learned and look at some examples of successful sales pages to deepen and integrate what you’ve taken in.
Read the workbook pages 24 and 25, reading through at least two or three of the samples sales pages, all of which are from Heart of Business, those pages together have brought in hundreds of thousands of dollars over the last few years.
Look at the questions on page 25, and see if you can identify what I’m asking for. Then try it on your offer offer, as suggested on that page.
Your Assignment
Read the PDF workbook, pages 24-25.
Go through one or two (or more, if you’re inclined) of the sales page examples.
Answer the questions.
You might find it helpful to open up a Google Doc, or another file, or even in a paper notebook (gasp!) and answer the questions there, so you can track your progress.
Questions:
Can you identify the questions being answered on the sales page(s) you read through?
What action is being asked for on the sales page?
Can you identify elements of marketing syntax?
What different questions are the testimonials answering?
What are three things you’ve learned here that you can apply to your own sales page?
What insights or take-aways do you have from this topic?