The How It Works Page
What’s covered in this learning:
Your potential clients do want to know what you do and how you do it. However, there’s a way to talk about it that will bore them and send them away, or there’s a way to explain where you’re coming from that enlivens them, and helps them to own their own progress forward, as well as lean into your expertise.
1. Heart-Centered Websites PDF
Get it here – Click here to download the full workbook.
This is the workbook that will be used for all Heart-Centered Websites lessons.
You can download it in any of these topics, so it’s right at hand, but all the downloads are identical.
CFS to Basic 8
If you went through our Customer-Focused Story module, which we highly recommend you do before going further in this module, then you’ll want this handy CFS to Basic 8 PDF, that will help you translate appropriate elements of your Customer-Focused Story into the different Basic 8 webpages. CFS to Basic 8 PDF, click to download. This can go VERY swiftly, which makes it incredibly worthwhile to do the CFS module first2. Listen to the audio
Here’s the audio! Pause as often as you need to.
The Teaching:
The Exercise:
Your Assignment
- In the PDF, read the section on How It Works page, starting on page 73.
- Listen to the MP3.
- Answer the questions, using the CFS-to-Basic 8 PDF as a guide as well.
Questions:
- Doing the exercise, create the elements of your How It Works page.
- Write a draft of your How It Works page, getting it to a “good enough” stage.
- How do you feel about your draft?
- What insights or take-aways did you get?