Element One: The Keyhole
What’s covered in this learning:
Before you go to create content, take a look through what we call “the Keyhole.” It’s a powerful way to focus the topic, and to make it compelling.
Class One Heart-Centered Article Writing PDF
Get it here – Click here to download the workbook.
This is the same workbook you’ll use for the next two lessons.
Listen to the audio.
Here’s the audio. Pause as often as you need to.
Your Assignment:
- Read the workbook, pages 15-21.
- Listen to the audio.
- Use the exercise sheet on page 22 to come up with three potential Keyholes for your own content. Feel free to print it out, or just to write down your answers elsewhere.
Once you’ve completed the assignments, answer the following questions for yourself. You may want to get a notebook, or open a document. Answering these questions helps with learning and integration for adult learners.
Questions:
- Before this course, what kinds of topics for content have you created, tried to create, or maybe just thought about creating? Name a few.
- Now that you’ve learned about Keyholes, of the topics you listed above, are they Keyholes? Or maybe related to Keyholes?
- What are some of the more common questions your clients ask, related to what you help them with?
- Think of a time a client asked you a question. How easily did you answer it?
- For the Keyholes you came up with, are they questions that can be answered in five minutes of conversation? If they are bigger than that, can you identify a smaller question within the larger question that could be? What is it?
- What other insights, breakthroughs or learnings are you taking from this?