Read the workbook from page 11 to page 24, just before the section “Is There More?” The next lesson in this course will go even more deeply into a couple of the elements.
I’ll repeat myself: if you haven’t already worked through the Customer-Focused Story module … just something to think about.
Your Assignment
Read the PDF workbook, pages 11-24.
Consider going through the Customer-Focused Story Module first.
Answer the questions.
You might find it helpful to open up a Google Doc, or another file, or even in a paper notebook (gasp!) and answer the questions there, so you can track your progress.
Questions:
What did you notice in identifying the different elements of a successful sales page?
In taking on creating the elements, do it really imperfectly. And think of them as elements, not trying to write a complete sales page.
What insights or take-aways do you have from this topic?