Read the workbook starting on page 5 up through page 11, just before it starts into the 7 elements. You’ll notice it makes reference to the structure of the Products/Services page from Heart-Centered Websites.
All these pieces work together!
If you haven’t already worked through the Customer-Focused Story module, you might want to keep that in the back of your mind as an option, to put this module on hold, while you go learn about this foundational marketing template that will make this work on landing and sales pages SO much easier and quicker.
Your Assignment
Read the PDF workbook, pages 5-11.
Consider going through the Customer-Focused Story Module first.
Answer the questions.
You might find it helpful to open up a Google Doc, or another file, or even in a paper notebook (gasp!) and answer the questions there, so you can track your progress.
Questions:
What did you learn about the Services page of your website, and about window shopping?
What did you learn about sales pages so far?
What insights or take-aways do you have from this topic?