This was the original title of the course, and the content remains powerful and relevant even in the age of social media. And, thankfully, the lessons apply whether you’re writing an article, or shooting a video, or creating any kind of content for your business. This course looks like there is a lot here, and I guess there is, conceptually. However, the approach is really simple, and comes together surprisingly quickly. So, let go of any intimidation you might feel. Especially if you don’t consider yourself a writer or a content creator! This approach is not about being A Writer. When you dive in you’ll find it surprisingly effective. Just take it step-by-step, and see how it comes together for you.