The Second Element is Psychographics
What’s covered in this learning:
We’re on to the Second Element in your One Compelling Sentence. This class is all about something that many live and die for… Psychographics. This is perhaps the single most influential and compelling part of the entire sentence. Read the PDF, and when you get to the exercise, go watch the video. It will reinforce what I wrote, and then I’ll guide you through the exercise.
1. Psychographics PDFs
- The Second Element is Psychographics – Click here to download the workbook.
- Q&A PDFs – Click here to download the PDF
2. Watch the video
Here’s the video! It was recorded in HD, so if it isn’t loading quickly for you, or keeps stopping, click the “HD” in the lower right. That turns the HD off (you can click it again to turn it back on).
At the point where I guide you through the exercise, you’ll want to pause it as often as you want to give yourself the time you need.
Your assignment:
- Read the PDF workbook.
- Watch the video.
- Do the exercise that is in the workbook.
- Answer the questions.
You might find it helpful to open up a Google Doc, or another file, or even in a paper notebook (gasp!) and answer the questions there, so you can track your progress.
Questions:
- Describe your experience with the Psychographics exercise, and any answers you wish to write down for yourself.
- From Class 2, what did you come up with about who you are called to help?
- What psychographics can you spot, or others that occur to you?
- What does your list look like once you’ve narrowed it down?
- What insights or take-aways do you have from this exercise?