Website strategy doesn’t have to be sophisticated or complicated. Here’s the basics that hold true despite all the changes we’ve seen online over the past decade.
You might find it helpful to open up a Google Doc, or another file, or even in a paper notebook (gasp!) and answer the questions there, so you can track your progress.
Questions:
What was your understanding of the use of a website before listening and reading? What new insights did you gain?
If you have a website, how much of our understanding of strategy is in practice in your website?