First Journey Marketing Class Three: Social Media Advertising
What’s covered in this learning:
Social Media Advertising can be very effective at helping your content reach new people, and you don’t have to have a complicated structure, or spend large amounts of money.
The second lesson video.
The video is about 23 minutes, and covers quite a bit.
You may want pen and paper, other ways of taking notes and recording insights. Pause as much as you need to!
Questions and Answers
Q1. I’m doing a launch, and thinking of doing an ad. How should I do the video? How soon should I start to send it out?
Q2. Ethical elements of leaving Facebook?
Q3. What do I need to get ready to do social media advertising?
Q4. Should I ask people on my personal timeline in FB to like my business page?
Q5. I’m re-evaluating how I’m using my FB page. I’ve been getting good response to boosting my newsletters, but nobody is signing up for my newsletters.
Q6. My VA had been links to other people’s articles on my page. How should I spend my time on social media?
Q7. Which social media platform is best for me?
Q8. Picking celebrities to help create an audience, and spending money on social media advertising.
Your assignment:
- Watch the video
- Attend the Q&A call (or listen to the answers once they are posted here).
- Decide whether social media advertising might be an effective part of your First Journey strategy.
- Answer the questions.
You might find it helpful to open up a Google Doc, or another file, or even in a paper notebook (gasp!) and answer the questions there, so you can track your progress.
Questions:
- How comfortable are you online, and which, if any, social media platforms do you spend time on?
- Which social media platform(s) can at least parts of your audience be found on?
- How is it to open your heart to learning about how to do social media advertising?
- How much money would you feel comfortable using for experimenting/playing with advertising?
- What content do you have, or could you create, to use to publish to new people?
- Who do you know well enough to ask for help who is active on, advertises on, the social media platform that you want to work with?
- Any other insights or learnings?