First Journey Marketing Class One: Events
What’s covered in this learning:
Events can be a powerful way to help people learn about, and experience, your business. In this video I cover the four different kinds of events, frequency, promotion, and creating your presentation, as well as inviting people at the event into the next step with your business.
The first lesson video.
The video is about 26 minutes, and covers quite a bit.
You may want pen and paper, other ways of taking notes and recording insights. Pause as much as you need to!
Questions and Answers
Question 1: Tagging people in social media, when promoting events. But if I don’t tag, no one sees it.
Question 2: I have ideas for workshops that I can present, how would I go about contacting people, strangers to let them know about it?
Question 3: Adapting events for introverts, and wanting to promote a virtual event for a physical craft.
Question 4: Have a big opportunity coming up, and I don’t have the systems to take advantage of it.
Question 5: I thought to do a 3 day challenge on Facebook to increase immunity and release anxiety.
Question 6: Putting the systems in place versus doing things really simply.
Question 7: I have an opportunity to host an event with a colleague. taking advantage of the moment versus taking time to put in systems.
Question 8: If I don’t have my website set up, should I even be bothering with all of this?
Question 9: The value of webinars to help people understand the full scope of services for my business.
Your assignment:
- Watch the video
- Attend the Q&A call (or listen to the answers once they are posted here).
- Decide whether events might be an effective part of your First Journey strategy.
- Answer the questions.
You might find it helpful to open up a Google Doc, or another file, or even in a paper notebook (gasp!) and answer the questions there, so you can track your progress.
Questions:
- What venues for hosted events do you already know about in your area? How could you find more?
- What resources do you know of for holding a virtual event? What platforms do you already know of, and what could be comfortable for you?
- What are two or three hot-button topics that your audience might want to hear about?
- What’s a simple outline of going deep in a presentation, with an experiential exercise?
- What is the next step for the participants? What are you inviting them into?
- If you’re an introvert, if you want to use events at all, what adaptions can you bring to make it more nourishing and doable for you?
- Any other insights or learnings?