Element 3: Why Those Don’t Work

Your Customer-Focused Story The Five Elements Element 3: Why Those Don’t Work

Element 3: Why What They Tried Didn't Work

What’s covered in this learning:

You’ll learn all about the third element.

The crucial job this element does.
Why it can be hard to boil it down for your client.
It begins to explain your magic.

1. Element 3 PDF

CFS Element 1 PDF – Click here to download the workbook.

Here’s the PDF workbook with the full teaching and exercise. When you get to the exercise, you may want to listen to the audio. It will reinforce the reading, after which you will be guided through the exercise.

2. Listen to the audio

Here’s the audio! Pause as often as you need to.

Heart of Business · CFS Element 3 Teaching

Heart of Business · CFS Elements 2 and 3 Exercise

Your Assignment

Read the PDF workbook.
Listen to the Teaching audio to reinforce the topic.
Go through the exercise as led in the CFS Elements 2 & 3 Exercise

You might find it helpful to open up a Google Doc, or another file, or even in a paper notebook (gasp!) and answer the questions there, so you can track your progress.

Questions:

Answer the questions in the workbook exercise, starting on page 7.
How do you feel about your initial draft of the second and third elements?
What insights or take-aways do you have from this topic?

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